We change the pages AI pulls its answer about your brand from

Your site is a source like any other

An AI answer is assembled from several pages: the brand site, a listing on a pharmacy aggregator, an article in trade media, a clinic’s material, a review in a professional journal. In our measurements the brand’s own site often lost its place to a pharmacy aggregator or to the media: being the official source gives it no advantage.

There is one difference: your own site needs nobody’s permission. You approve the edit inside the company and it ships in days. A third-party site means negotiating with an editor, on their terms and their schedule. That is why the first wave of changes usually starts with your site: it is not more important than the others, it is simply quicker to reach.

What we change on your site

• The comparison page — built on the criteria the model itself compares by. Without one, it will use somebody else’s page for comparison answers.
• Answers to buyer questions — as short, checkable paragraphs. A finished statement makes it into the model’s retelling; the run-up to it does not.
• Product cards — composition, formats, limitations, contraindications, date of last update.
• Facts the model gets wrong — rewritten with a source and a date.
• Markup and structure — schema.org for the organisation and the site, headings and blocks an answer can be lifted from whole.

Every edit comes out of a measurement. We show you the answer where the problem is visible and the page it came from.

AI tools for SEO

We do not sell an add-on to your SEO. We do the SEO analysis itself — built on what AI systems cite when they answer buyers — and we take the edits through to publication ourselves.

A search engine shows a link — the reader clicks and reads the page. An AI assistant retells the page in its own words and may show no link at all. So a layer gets added that a normal audit does not have.

• A classic SEO audit. Query volumes, the technical state of the site, structure, internal links, markup.
• An AI layer on top of it. Which pages an AI cited when answering a buyer’s question, and what exactly it took from them.
• Implementation. We prepare the edits and take them through to publication: on your site ourselves, on third-party sites through negotiation with editors.
• Verification. We repeat the same questions and compare: did the brand appear in the answer, was the fact corrected.

If you already have an SEO agency, we work in the same loop: the analysis and the priorities are ours, the hands can be theirs or ours.

Third-party sources

Pharmacy aggregators, clinics, trade media, professional journals — everything an AI cites when answering about your category.

• We check the site — who owns the page, what relationship the brand has with it, who to go through to get something published.
• We negotiate — the approach, the terms, the deadlines, the edits.
• We prepare the material — to the publication’s requirements, with facts from confirmed sources.
• We see the publication through — recording what came out and in what form.

The publication decides whether to run the material, on what terms and when. We are responsible for the preparation and the negotiation, not for their decision.

How the work runs

1. We measure. We put the questions a buyer asks to five AI systems and repeat each one several times. The answers are saved.
2. We find the sources. We break the answer down into the pages it was assembled from and read what those pages say.
3. We change them. We prepare the edits and see them through to publication.
4. We measure again. The same questions, compared against the starting point: what changed and what did not.

After that the cycle repeats — monthly or quarterly. Edits that produced nothing show up in the same measurement: we roll them back or redo them.

What we do not do

• We do not buy links and do not order bulk placements for the sake of mentions.
• We do not promise a position in an answer or a citation of a particular page. We record the starting point, make the agreed edits and show what changed.
• We do not publish without your approval. In regulated categories your medical and legal teams review the material before it goes to an editor.
• We do not write anything unconfirmed. A statement without a source does not go into the material.