aidentme / Research

Research and data

This page collects the evidence base: global research on how AI influences buyer choice and, as they accumulate, aidentme’s own market measurements.

AI already shapes purchase decisions

Global research documents the shift: an AI assistant’s recommendation is becoming part of the buyer journey. We measure your market specifically.

Share of consumers using generative AI when choosing products

Replaced search engines with generative AI (53% have already bought on its advice) Capgemini Research Institute, 2025 →

25% · 2023 58% · 2025

Use AI search for purchase decisions — electronics, beauty, travel, finance McKinsey, 2025 →

40–55%

Research and compare products with generative AI Bain & Company, 2025 →

30–45%

0255075100%

These are global samples. How AI talks about your category in your market is what a diagnostic study measures.

What comes next

Our own category studies — brand shares in Alice and GigaChat answers for FMCG, banking and automotive — will be published here after the first measurement waves. Want your market first — request a demo.

Get a platform demo

We will show the dashboard on your category: brands, competitors, prompts, metrics. ChatGPT / Claude / Gemini / Alice / GigaChat.

Request a demo